Diets For Men: Since When?
According to a survey taken in Italy, 65% of men, overweight, and a fat belly in particular, are a real problem. Diets for men are becoming more and more popular. Now, I’m not sure if Italian men are different from the rest in this respect, but personally I found many men with this problem. The difference is, they try not to give it away, but eventually they do it. I don’t know what it is, probably the body language or the fact that I have developed a sort of radar for the psychology that lies behind a weight loss problem.
However, we can start with a simple statement: in the past, a “big” man was considered strong and powerful. Then something changed, and losing weight is an ever growing issue for the male world, which sometimes is even more determined in tackling it than the women. A diet for men has become a real necessity.
Once upon a time (actually not a very long ago 20-30 years back), a man with a “curved” and imposing body projected towards women, an idea of health, wellness and, more importantly, protection. Times a’ changing though: now men too pay more attention to waistline. A protruding belly, once a sign of wellness, has become a fear, just like cellulite from women. The consequence is that the “strong sex” has been infected with one of the most feminine of syndromes: the maniac attention for quick weight loss diets. Just look it up in the Internet: there are more and more articles dedicated to diet plans for men. Why for men, I wonder, do women’s bodies not work in the same way?
A survey won’t give the real numbers, but I daresay that there are more men than women obsessed with losing weight. Women, on the other hand (again, this is my personal idea), seem to have found a better balance with their body. Probably because they’ve had this problem for a longer time.
Mass media are the main culprit here: the man’s body has to be as perfect as a woman’s. This is where the obsession begins. In the survey I mentioned above only 8% of men claim that they don’t care at all about how they look. 80% said that they “pay attention” to their weight. The same answer was given by 78% of women.
Besides, after years of quick weight loss diets, women seem to have learnt how to solve their problem at the source, turning to a healthier, low-fat food (82%), whereas men still find that the best way to lose weight is to eat as little as possible.
The cultural shift is obvious here. Up to 60 years ago, in a rural society (it’s Italy we’re referring to here, but sure this can apply to other European countries) being fat was seen – both by men and women – as a sign a wealth and power and, if we look at the pre -industrial age, even as a sign of sexual prowess. Besides, before modern medicine, some illnesses were simply cured by food, which had to be eaten in bigger quantities. The concept of diets for men in the past simply didn’t exist.
The concept of beauty for men underwent the same change that happened for women. It’s perfectly normal now for men to use beauty products and perfumes without being seen as effeminate, whereas once the real man did not hide his smell. Interestingly enough, diet plans for men and for women have different reasons.
In spite of all this though, diets are still seen by men as a woman thing. Very few men, who start a diet plan, talk about it openly. Most of them look up the “best diet for men” in the Internet, or secretly copy what their female friends and fiancés do.
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